The tech and the tools exist to amplify human capability, not replace it.
How do we design systems where people perform at their best?
PLM isn’t just about systems — it’s about empowering engineers, designers, and decision-makers to collaborate, innovate, and deliver faster with confidence. The tech and the tools exist to amplify human capability, not replace it.
This is the principle when a major car manufacturer with its own motorsport division and PLM Nordic came together to explore:
How can we take the extraordinary pressure, speed, and complexity of the racing world, and turn it into a smarter, more resilient, more connected engineering workflow?
Racing as a Test Lab for Tomorrow’s Mobility
This car manufacturer operates on a simple belief: The road to better cars is built on endless cycles of testing, learning, and refining.
Motorsport is more than competition. It’s a laboratory where components, materials, ideas, and software are pushed harder than anywhere else.
Each race season produces:
- Enormous volumes of engineering data
- Rapid design changes
- Constant coordination between teams, suppliers, and systems
- The pressure to make decisions at high speed
- The expectation that everything must be traceable, reliable, and ready to build on
But even the strongest engineering organisation hits friction when legacy processes, disconnected data, or manual steps get in the way.
Can we get a quote from a relevant person from Toyota Gazoo Racing (TGR)?
Marco Väätänen
The Impact: Precision Engineering Powered by Precision PLM
The collaboration strengthened this cuatomer’s ability to:
🏁 Develop faster
Shorter iteration loops and better alignment between design, simulation, and track performance.
🏁 Reduce friction
Cleaner workflows and fewer bottlenecks accelerate decision-making.
🏁 Build confidently
Improved data quality means fewer surprises and more predictable outcomes.
🏁 Collaborate across regions and teams
Everyone works from the same, consistent source of truth.
🏁 Lay a stronger foundation for future mobility
Racing insights feed directly into the development of production vehicles.
Looking Ahead: The Partnership Continues
Our client and PLM Nordic share a belief that fine tuning never ends.
There is always a better way to structure data, sharpen a workflow, or accelerate a process.
This case study marks only the first phase of a long-term collaboration where continuous improvement is the strategy, not the maintenance plan.
Together, we’re not just optimising systems. We’re shaping the future of engineering performance.
